A website redesign seems like an ideal opportunity to improve your SEO. Unfortunately, it often ends up being the exact opposite.

See, the key part of website redesign SEO is understanding its impact on your online presence. If you're too eager to revamp your website or enhance its performance, you may undermine its existing SEO integrity.

Want to learn how to improve website SEO the right way? This guide will help you navigate the many complexities of SEO during a redesign!

How a Website Redesign Can Affect SEO

Web design changes can shape how search engines and users perceive your site. Implementing a new layout or modifying content can directly impact your site's visibility. Here are some common factors to consider:

• Content structure: Altering how content is organized can cause a drop in rankings
• Redirects: Properly redirecting old URLs to avoid 404 errors is critical
• Metadata: Revising titles and meta descriptions may lead to a loss of SEO value

Ensuring Website Redesign Success

To maintain your SEO rankings during your website redesign, the first thing you need to do is plan ahead. Before beginning the redesign, conduct an SEO audit to identify your current strengths and weaknesses.

A big part of this first step hinges on defining your website redesign strategies. Some common goals you may want to aim for include:

• Increasing website traffic
• Improving user experience
• Enhancing brand visibility

During the redesign process, create 301 redirects for any pages that will have a new URL. This allows visitors to find your site even if they use the old links. Ensure that you don't get rid of vital information during the redesign.

After launching your redesign, keep an eye on your analytics. If there are any issues that are affecting (or could affect) your traffic, it is essential to spot and fix them quickly to enhance site performance.

The Importance of Managed IT Services

Hiring managed IT services can be a big help with SEO for site redesign. Teaming up with IT pros allows you to focus on your core activities while they manage your site's technical aspects. They will:

• Use SEO techniques to optimize your new website for speed and efficiency
• Put security measures in place to protect against vulnerabilities
• Perform regular backups to prevent data loss

In many cases, network uptime and the performance of your local operations can hinge on your website's function. This is one of the key reasons why professional IT support is invaluable to many businesses.

Website Redesign SEO Made Easy

By following these guidelines, you can ensure a smooth transition during your website overhaul. If you're not an SEO expert, however, your best bet is to outsource your website redesign SEO needs to an experienced IT service provider.

At EnvisionIT Solutions, we pride ourselves on serving local businesses in Albuquerque, Denver, and surrounding areas. Our experts have the programming skills and design expertise to produce an attractive website for any business.

Bonus: all our websites are mobile-friendly by default! Contact us now to tell us what kind of website you'd like!